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Del Mar Scene Website
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The Del Mar Racetrack's lifestyle website.
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Signage Opportunities
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Tote Board, Electronic Message Board, Banners
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Official Program
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Color and black & white advertisements. Over 1.2 million programs were sold in 2006.
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Tote
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Logo on back of wagering tickets (over 2 million impressions)
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Television
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Del Mar's broadcast signal (DMTV) is sent to over 1,100 simulcast sites throughout North America.
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On-Site Sampling
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Promotional kiosks and/or mobile product representatives
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Event Sponsorship
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Concerts, Premium Items (e.g., cap day giveaway), Family Fun Days and other promotions
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Website
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delmarracing.com is considered the top Internet site in Thoroughbred Racing.
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Direct Mail
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Del Mar possesses a database with over 200,000 "opt-in" customers.
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Consumer Promotions
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Designed to drive traffic to sponsor for special offer at Del Mar
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Race Sponsorship
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Designated presenting sponsorship (ESPN televised 5 races from Del Mar in 2005.)
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Hospitality
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VIP amenities for groups of 4 to 400
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